Latest News


All the latest articles, news and case studies

Blog, case studies, news, hints and tips.

Simplifying Tech: Start with the Basics to Elevate Your Business

A lot of people (companies included) make a fundamental mistake when it comes to tech. Too much. But here's a secret: it doesn't have to be that way.

A lot of people (companies included) make a fundamental mistake when it comes to tech. Too much. Too many tech stacks and data everywhere. Meaning fragmented.

But here’s a secret: it doesn’t have to be that way.

The key to harnessing the power of technology for your business lies in simplicity. Let’s break down how starting with the basics, understanding your needs, and employing simple tech solutions can revolutionise the way you run your business.

Begin at the Beginning: Tech 101

Before diving into the deep end, let’s start in the shallow waters. Tech 101 is about understanding the basic building blocks of technology. It’s akin to learning the alphabet before writing a novel. For businesses, this means grasping the fundamentals of hardware, software, data, security, orchestration and – well AI. Understanding what a CPU does, what RAM is for, or how cloud storage works makes no sense to most people. What does make sense is understanding how your technology can service your needs.

Knowing Your Needs

Understanding what your business actually needs. What are the tasks that take up the most time? Where are the bottlenecks in your workflow? By identifying these, you can seek out technology that addresses these specific issues. For instance, if inventory management is a headache, a simple inventory tracking system could be the game-changer, rather than an elaborate enterprise resource planning (ERP) system designed for multinational corporations.

The Power of Simple Tech

Simple tech is all about tools that do what you need without the fluff. These solutions are often more intuitive, cost-effective, and easier to implement. For example, using a straightforward project management tool like Trello can streamline task delegation and progress tracking without overwhelming users with unnecessary features.

[zmauto id = 1]

Integration and Automation

Simple tech also plays well with others. Integrations between different software can automate tasks and free up valuable time. If your sales team uses CRM software, integrating it with your email platform can automatically log interactions with clients, saving time on manual entry. Using an AI tool like ChatGPT can save you a bucket load of time and bring other benefits as well. (More on that in another post).

Training and Adaptability

With simpler technology, training employees becomes a breeze, which is crucial for adaptability. As your business grows and changes, you and your employees will be able to pivot more easily if you’re not entangled in overly complex systems.

Security and Support

Simple tech doesn’t mean insecure tech. Many simple solutions are built with robust security measures and come with support teams ready to help you tackle any issues that arise. This means you can have peace of mind without needing an in-house IT department.

Embrace the Simple

Technology is a tool, and like any tool, its value comes from its utility, not its complexity. By starting with the basics, understanding your specific business needs, and choosing simple technology solutions, you can streamline operations, improve efficiency, and keep your focus on growth and innovation. Remember, in a world where complexity is commonplace, simplicity is revolutionary.

Ready to transform your business with technology that makes sense?

Don’t navigate the digital landscape alone. Schedule a call with us today, and let’s chart a path to success with solutions tailored just for you. Our expert team is eager to understand your challenges and equip you with the tech tools that will make running your business a breeze.

by Scott Malpass

Scott is an outgoing entrepreneur with a passion for making a difference. He is the owner and CEO of two companies - Aquafruit Media and Simple Shift digital. He currently consults with The Australian Government in technical/business roles and has been active in the I.T. industry for more than 20 years. His approach to problem-solving is often outside of the box but backed up with sound industry practice and an outstanding work ethic. His motto is simple. "Life is short- make it count."